Top 9 Social Media Marketing Trends for 2020

Tuesday, 09 June 2020

It's better to pay attention to social media trends if you want to succeed on these platforms. Needless to say, this applies to anything in our life. Trends come and go - sometimes people settle for those sometimes they don’t.

So what’s going to happen this year? It has been a pretty traumatizing year so far with Covid19 and the ever growing chance of a global recession, however now is the best time to think about alternative ways to earn some extra money utilising social media strategies.

If you are a upcoming social media marketer, these trends will motivate you to re-evaluate your future strategies and plans.

So, let's delve deeper into the key trends and platforms that are set to conquer social media marketing in 2020.

1. Voice search

Some people live on search engines. They are that famous and not to mention beneficial for both customers and marketers. People trust search engines, however people nowadays tend to use voice search more than typing.
With voice search or voice-enabled devices, users can search for anything with a voice command using their smartphones, tablets, or voice assistants such as Amazon Echo or Google Home devices.

It is obvious that with voice search, people are more increasingly connected to spoken language. This provides users more convenience and immediacy. By 2020, it is predicted that 50% of the searches will be completed by voice search.

In the early ’90s, the websites provided information to the visitors. It was a one-way type of communication. After a while, the internet was developed in a way that users can respond by uploading pictures, commenting, sharing their stories, etc. This is known as user-generated content. This two-way communication method can be considered as web 2.0. With the evolution of technology and the needs of people, everything’s optimized.

In the same way that marketers have managed to optimize their content for web 2.0, they have to optimize content for voice search if they need to succeed in the future.

2. Mobile-friendly websites

No this is not a joke, people are still developing business websites that aren’t mobile responsive. For their customers.

According to statista.com, the number of smartphone users worldwide is expected to be increased by 3.8 billion in the year 2021.

Statistics shown on quoracreative.com, suggest that 80% of internet users searched the internet using a mobile device in 2019.

Moreover, Google stated that it will penalize the websites that are unresponsive for mobile devices. According to them, 61% of users will not return to a website that is not mobile-responsive.

In these contemporary times, most of the transactions happen directly through websites. Especially when it comes to the design of E-commerce Websites, their structure can make or break the whole persona of your brand. This is why it's important to hire a professional Web Development team to provide you with a high quality, dynamic, and responsive website.

The other main upside of hiring a professional web development and marketing service is search engine optimization.
Making an eye-catching website is not adequate when it comes to online growth. Professional web development teams have the know-how to put you on the map.

These people have skilful dedicated web teams who can bring your website to the 1st page on Google results and create a top-notch mobile-friendly website. This way you won’t lose sales and will find more leads.

You can also try to turn your website into a visual representation of information. In other words, Infographic Websites are appealing, credible, and highly SEO friendly.
If you prefer to hire a professional to enhance your website, you can head over to Digital Mechanix for more info.

So, if you still were in a conundrum of hiring a professional Web Design Agency or a developer to make a difference in your website, this is the ideal year to change your mind.

3. Messenger apps

Remember the times we used to communicate only through telephone calls? Well times and society have changed drastically since then.
People are using social messaging apps such as Messenger, WhatsApp, Viber, and WeChat more than social media apps (Facebook, Instagram, etc.) themselves.

Over 1.2 billion people have Facebook Messenger on their phones and 2 billion messages are sent through Messenger each month between businesses and their customers.

If you scan the site, there are hundreds of sponsored advertisements and pages for various types of businesses on Facebook.
Moreover, you can easily set auto-generated messages to communicate with your customers without decreasing your engagement.

3. Video Content

Video content is the future of social media marketing. Period.

According to oberlo.com, 93% of marketers admitted gaining a new potential customer after posting a video on social media.

Video advertising is one of the most beneficial marketing strategies out there now. If your business hasn't tried it yet, it's high time you get on board with video content and marketing.

5. Stories

Have you noticed that people share more stories than social media posts now? If you visit Instagram, you will be overwhelmed by the number of stories you find. In fact, over 400 million people upload stories on Instagram on a daily basis.

Mari Smith, also known as the 'Queen of Facebook', is one of the world-famous Facebook marketing and social media experts. According to her, users can easily see any content through the use of stories. The story format allows users to watch the content, pause, skip, or watch them halfway through and leave. In just a tap or a swipe, the user has complete control over a story.

The other advantage of the stories is they don’t jam your feed. Content creators can post as many stories they wish and still get people’s attention. Stories last for 24 hours. This means creators have to produce content every single day. This allows them to place more advertisements in their personal stories which escalates their sales goals.

6. Niche marketing

It’s no secret that mainstream Social media platforms are over-saturated with content now. Due to this over saturation of content, users are trying to avert from the usual trends and find related niche areas to focus on.

In the beginning, you might think that finding a niche and providing services only for a targeted demographic is not a wise business move, however SEO experts suggest otherwise.
When you choose a broad area and your business is new to the marketing game, the competition is rather high and other brands may be perceived as stronger than you.
In order to find the best niche for yourself, you should explore your personal passions and interests. Then you have to understand whether there is a problem customers need to be solved before conducting research on your competition and see if the chosen niche is profitable.

Niche social networks are ideal for you if you want to provide your products and services for a particular targeted demographic group.

There are many niche social networks that are focused on cooking communities, Creative platforms such as Behance, communities empowering women, Fashion, communities with pet lovers, and much more. You can explore a bunch of these types of social networks here.

7. Generation Z

Social media is a huge platform to raise awareness about social issues such as LGBTQ rights, mental health, body positivity, etc.

The generation z or the youngsters aged between 13 and 22 are incredibly active and opinionated on social media platforms and incredibly passionate about activism. Generation Z practically grew up on social media and is the next generation of customers.

So, when you put together your marketing strategies ensure you include this demographic as well.

8. Micro-Influencers

There are millions of influencers in the world. Food bloggers, makeup artists, fitness gurus, etc. Macro-influencers are dominant on social media. However, micro-influencers are experts in their own niche and communicating with their fewer followers.

These influencers can be approached easily by many businesses to advertise their productsat a cheaper cost rather than seeking an macro- influencer who has millions of followers. This allows businesses to save money and provides the opportunity to branch out to more influencers.

9. TikTok

TikTok has risen to fame rapidly. There’s practically no one who isn’t aware of th Chinese social networking service that is focused on sharing videos.

Do you know the number of active users TikTok has? Over 800 million monthly users who are aged between 13-24.
In the United States alone, there are over 30 million monthly active users on TikTok.

Therefore it is essential to ave a video sharing strategy like TikTok to ensure you are reaching a wider demographic through newer social media platforms.

Conclusion

Without knowing social media marketing trends, it is impossible to see results. These trends evolve every year and new trends arrive in a flash.

So, when you are creating your social media marketing strategy, try to consider these trends and give them some tweaks to match your goals.